Portfolio - Tope Longe

Portfolio - Tope Longe

Visable GmbH (An Alibaba Company)

Lead enterprise SEO and AEO/GEO across 24 European B2B marketplace domains, owning technical, on-page and off-page SEO, experimentation, and release governance end to end.
  • Grew unique visitors 127%, from 489K to 1.1M, and daily active buyers 61%, from 1,982 to 3,197 in one year.
  • Increased organic clicks 67% on  wlw.de , 94% on Europages Italy and 42% on Europages France in the first 6 months.
  • Scaled AEO/GEO across 24 domains, driving 4x citation growth to an estimated 55K+ across ChatGPT, Perplexity, Gemini, Google AI and Copilot.
  • Set the enterprise SEO roadmap and led cross-functional delivery across Product, Engineering, Analytics and Business teams.
  • Embedded defensive SEO into release governance to protect organic traffic during product and platform changes.
  • Scaled optimization across category, company, and product templates using AI workflows and agent, generating over 29% page-view growth and 2x CTR gains.
  • Increased indexation for a key template 6.5x, from 11% to 72%.


 wlw.de 

 Europages.fr 

 Europages.it 

UXCam - Mobile first product analytics

UXCam is a UXCam is a product analytics platform featuring session replays, heatmaps and funnel analytics and more designed to help teams understand user behavior in mobile and web apps.
I'm responsible for SEO/AEO at UXCam. Most of the content on the UXCam blog are my babies. Smiling Face with Smiling Eyes
Key results over the last 2 years are;
  • $1.8 million in new ARR attributed to organic search.
  • Grew QoQ sales-qualified leads by 10% through strategic conversion rate optimization.
  • Implemented CRO strategies that improved QoQ Traffic to MQL conversion rates by 15%.
  • Grew organic traffic by 300% by executing an effective SEO and content strategy.
  • Improved keyword ranking for key content pages, ranking in the top 3 SERPs by 130%.
  • Improved site performance by migrating our CMS from WordPress to Contentful.
  • Achieved 3x visibility in AI overview, AI search platforms like ChatGPT through strategic media partnerships and backlinks acquisition.


Sample of content created

 Financer.com 

Worked briefly with Financer (YMYL) to help drive quality backlinks to their money pages and improve ranking in SERPs as well as in AI search engines.


UTM Builder

I developed  utmbuilder.com , a single-page website, entirely from scratch and successfully ranked it for over 490 keywords in less than 12 months.
Key results;
  • Acquired quality backlinks through creative outreach with zero budget.
  • Secured top 3 positions in the Search Engine Results Pages (SERPs) for the primary keywords with the highest search volume.
  • This achievement generates steady referral traffic and qualified leads to the main website,  UTM.io .



Well Theory

I developed, tested, and implemented a scalable process for using GenAI to create factual, scientific research-backed long-form blog content and short-form social content on Autoimmune diseases and healthcare.
Key results;
  • AI Tool Customization: Build functional customGPTs to meet stringent editorial standards and brand guidelines.
  • AI Writing Process Implementation: Achieved a 69% reduction in content production time without sacrificing quality by training and deploying customGPTs.
  • Team Training and Empowerment: Enhanced team productivity and confidence with 95% satisfaction through effective training on using the CustomGPTs.


Biteable

I led keyword research, link-building outreach, and content/media partnership efforts.
Proven results;
• Improved Biteable's do-follow backlink profile by 52% in 18 months
• Ranked key content within the top 3 in SERPs
• 2X growth in organic traffic from 400k to 1 Million monthly site visits)
• Contributed to generating more product-qualified leads.
Recommendations from my manager and colleague at Biteable.



Personal Project

This is a personal project where I'm experimented on how to use AI to write factual and scientific research-backed content. Pages already rank on the first page in SERPs


Others



Lifecycle Email Marketing Portfolio