Portfolio - Tope Longe



CONTENT MARKETING/SEO PORTFOLIO

UXCam


I'm responsible for SEO at UXCam. Most of the content on the UXCam blog are my babies. Smiling Face with Smiling Eyes

Key results over the last 2 years are;
  • $1.8 million in new ARR attributed to organic search.
  • Grew QoQ sales-qualified leads by 10% through strategic conversion rate optimization.
  • Implemented CRO strategies that improved QoQ Traffic to MQL conversion rates by 15%.
  • Grew organic traffic by 300% by executing an effective SEO and content strategy.
  • Improved keyword ranking for key content pages, ranking in the top 3 SERPs by 130%.
  • Improved site performance by migrating our CMS from WordPress to Contentful.


BACKLINKS BUILDING





UTMBUILDER


I developed  utmbuilder.com , a single-page website, entirely from scratch and successfully ranked it for over 490 keywords in less than 12 months.

Key results;
  • Acquired quality backlinks through creative outreach with zero budget.
  • Secured top 3 positions in the Search Engine Results Pages (SERPs) for the primary keywords with the highest search volume.
  • This achievement generates steady referral traffic and qualified leads to the main website,  UTM.io .


WELLTHEORY

I developed, tested, and implemented a scalable process for using GenAI to create factual, scientific research-backed long-form blog content and short-form social content on Autoimmune diseases and healthcare.

Key results;
  • AI Tool Customization: Build functional customGPTs to meet stringent editorial standards and brand guidelines.
  • AI Writing Process Implementation: Achieved a 69% reduction in content production time without sacrificing quality by training and deploying customGPTs.
  • Team Training and Empowerment: Enhanced team productivity and confidence with 95% satisfaction through effective training on using the CustomGPTs.



BITEABLE

I led keyword research, link-building outreach, and content/media partnership efforts.
Proven results;
• Improved Biteable's do-follow backlink profile by 52% in 18 months
• Ranked key content within the top 3 in SERPs
• 2X growth in organic traffic from 400k to 1 Million monthly site visits)
• Contributed to generating more product-qualified leads.


Recommendations from my manager and colleague at Biteable.



PERSONAL PROJECT

This is a personal project where I'm experimented on how to use AI to write factual and scientific research-backed content. Pages already rank on the first page in SERPs



OTHERS



EMAIL MARKETING PORTFOLIO