Tope's Email Marketing Porfolio Samples

Inbound Email Marketing Case Study

 Client - UXCam (SaaS) 

The problem

UXCam's mobile app analytics solution is mostly used by Product Managers but requires installing a mobile SDK by developers before product teams can start collecting user behavior data to derive value from the solution.

Product managers were signing up for UXCam, and delays in SDK installation meant not only longer time to value but also decreased perceived value by product managers, leading to churn.


The Goal

UXCam aimed to increase its mobile SDK installation rate, a critical step in the user journey that allows product managers to access user behavior data for analytics purposes.

Key Metrics That Matter:
    Rate of SDK Installations: The percentage of new sign-ups that successfully install the mobile SDK. This is the primary metric for success.
    Time to SDK Installation: The average time between a user signing up for UXCam and the SDK being installed. The goal is to reduce this time.
    Engagement Rate with Onboarding Emails: The rate at which new users open, read, and take action based on the onboarding emails. This indicates the effectiveness of the email campaigns.
    Conversion Rate: The percentage of those who installed the SDK and became paying customers.


The solution

To solve this issue, I implemented a targeted three-step email onboarding sequence.

    First Email - Sent 1 hour after signup: This email outlined the value of the SDK installation, why it was necessary, and provided simple, step-by-step instructions on how to perform the installation for different mobile app development frameworks.
    Second Email - Sent 2 days after signup if SDK was not installed: This email provided additional support and recommendations to pass on to their developers, addressing common installation issues and offering direct contact with the support team to help with any roadblocks.
    Third Email - Sent 7 days after signup if SDK is still not installed: This final email presented a more in-depth look at the benefits product managers, and the company could derive from the installed SDK and support to find their SDK keys. It also provided an option to schedule a personalized walkthrough with the UXCam support team.



The results


After implementing the behavioral onboarding email sequence, UXCam saw a significant increase in the SDK installation rate, leading to 82 closed deals and over $70,000 in revenue.

The engagement with the email campaign led to an impressive 47% conversion rate, indicating that users found the emails valuable and helpful.


Consequently, the user activation rate also increased, with more product managers deriving value from the solution sooner, reducing the overall churn rate.

These results highlighted the impact of thoughtful, targeted onboarding emails on user engagement and product value recognition. In addition, it showed the value of maintaining regular communication with users.


 Client - Kip (Ecommerce) 

Email Marketing Nurture Campaign for one of Australia's largest Pet resorts and Daycares.


Campaign 1 - Abandoned Booking Campaign

The results - 21% conversion rate in the last 30 days
The Email Campaign workflow

Why did it work?
The campaign was set up to re-engage every lead that started off on the bookings landing page but did not complete a booking. It works because;

    Reminder of Intent: It promptly drives reconsideration after booking abandonment.
    Personalization: The campaign is behavioral and hence, very timely and provides tailored content showing the value of booking a stay for your pet at Kip
    Timing is Key: It capitalizes on the immediacy of the abandonment, creating a sense of urgency.
    Addressing Concerns: It provides additional resources to help the customer make an informed buying decision.
    Offering Incentives: It motivates action with discounts and exclusive offers for prompt action.
    Multi-Touchpoint Engagement: It's a strategic, multi-email approach for increased re-engagement.



Campaign 2 - Australia Day Campaign

The Results - 392 customers booked at least one day stay at a Kip pet resort location

The Email



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Outbound Email Marketing Examples (Cold Emails)

Client 1 - Lead generation (Cold Email Campaign) for Guest Podcasting Agency

 Eye represents total open rates
Right Arrow Curving Up represents total reply rates
Positive reply rate of between 2 - 10 %


See below a testimonial from the client about the quality of results delivered.



Client 2 - Lead generation (Cold Email Campaign) for Legal Marketing Agency


See below the client's testimonial about the quality of results delivered.